Biography
FASHION
A NIFT, New Delhi and IIM Ahmedabad alumnus, Nidhi Yasha is a multiple award-winning fashion designer, entrepreneur and luxury fashion specialist with 18+ years of experience in design and leadership. Nidhi is the founder and director of the reputed and internationally acclaimed Mumbai based design house, THE NY STUDIO, and the owner of her eponymous luxury label NIDHI YASHA which currently retails across leading luxury points of sale nationally and internationally such as Anthropologie US and UK. She is an active member of the FDCI (Fashion Design council of India) and showcases bi-annually at India Fashion Week.
Her label NIDHI YASHA bagged the prestigious nomination for “National Brand “at “Luxury lifestyle awards” in Singapore in 2016, having debuted at the London Fashion Week Catwalk Edit in 2015.
Her label NIDHI YASHA bagged the prestigious nomination for “National Brand “at “Luxury lifestyle awards” in Singapore in 2016, having debuted at the London Fashion Week Catwalk Edit in 2015.
In 2005, Nidhi had graduated from NIFT, New Delhi, Department of Fashion Design, with a gold medal and the award for the best all round performance, given out by the then President of India – Dr. APJ Abdul Kalam and bagged one of the first International placements at NIFT, in a key position in “The TMS Group, Beijing”, a multinational fashion buying house, where she spearheaded design for a network of export houses managed by their 8 offices spread across continents. Later she also worked in few extremely renowned buying houses and export houses in Delhi, Impulse and House of Pearl Fashions, in key design positions traveling extensively for sampling and business development and contributing to high value business generation.
COSTUME
TNYS has since been instrumental in introducing organized and high-quality design solutions for media
houses, cinema, theatre and television, and for individuals, brands and corporates alike, having a special
edge in specialty costuming. Over time TNYS grew to a full-fledged B to B design and manufacturing
destination even in the fashion space, eventually housing its own homegrown label.
Having started from a few mega productions in India like Mahabharata on Star plus, a mega costume drama,
Asia’s most expensive in its time and The Buddha on Zee, now on Netflix, syndicated across 26 countries and
counting, and having worked on over a 100 big ticket projects over the years, more recently, TNYS has gone
on to design and manufacture costumes for international game changers like XUAN ZANG, a Wong Kar Wai
and EROS co- production, also China’s official entry into the Oscars in 2016, and ZHAOGE, a fantasy
historical Chinese saga, based on the Ming dynasty.
JAL, a National Award winning, Indian origin film has been another noteworthy project for the Studio. It ran
for Oscar contention in 2014 under the foreign film category. Current noteworthy web projects are STATE OF
SIEGE Franchise on Zee 5 and 21 Sarfarosh - Saragarhi 1897, on Netflix, amid many other.
Currently Nidhi is Consulting Costuming HOD for the Hindi feature film “GADAR 2” a sequel to the 2002
Blockbuster “GADAR”.
houses, cinema, theatre and television, and for individuals, brands and corporates alike, having a special
edge in specialty costuming. Over time TNYS grew to a full-fledged B to B design and manufacturing
destination even in the fashion space, eventually housing its own homegrown label.
Having started from a few mega productions in India like Mahabharata on Star plus, a mega costume drama,
Asia’s most expensive in its time and The Buddha on Zee, now on Netflix, syndicated across 26 countries and
counting, and having worked on over a 100 big ticket projects over the years, more recently, TNYS has gone
on to design and manufacture costumes for international game changers like XUAN ZANG, a Wong Kar Wai
and EROS co- production, also China’s official entry into the Oscars in 2016, and ZHAOGE, a fantasy
historical Chinese saga, based on the Ming dynasty.
JAL, a National Award winning, Indian origin film has been another noteworthy project for the Studio. It ran
for Oscar contention in 2014 under the foreign film category. Current noteworthy web projects are STATE OF
SIEGE Franchise on Zee 5 and 21 Sarfarosh - Saragarhi 1897, on Netflix, amid many other.
Currently Nidhi is Consulting Costuming HOD for the Hindi feature film “GADAR 2” a sequel to the 2002
Blockbuster “GADAR”.
AWARDS, ACCOLADES AND ACADEMIA
Amid several national level creative awards and accolades, some business awards, and many similar
nominations, the studio has also exhibited its works internationally and carried out workshops/lectures on
Indian costume design in collaboration with foreign universities, having made its presence felt globally. Nidhi
has been felicitated by the prestigious university of Hawaii, Honolulu, in their event “Bollywood and Beyond”
for her work on “The Buddha” and has been “the artist in residence” for 3 weeks giving out several lectures
across the university. This university boasts of Ex. U.S President Barack Obama as its alumnus.
More recently in September 2019, Nidhi was invited to share her costuming journey at NYU at the department
of Anthropologie, CUNY, Rutgers and Hunter College in New York.
Nidhi has also been invited for several guest lectures at NIFT (Delhi, Mumbai and Patna), Symbiosis (Pune),
IICD (Jaipur) where she has also been an external juror, as well as Sir JJ school of Art, Mumbai.
In December 2018, Nidhi was felicitated as “Distinguished Achiever” by the alumni Association of her alma
mater St. Joseph’s Convent High School, Patna, a 175-year-old pioneering missionary school from Eastern
India.
In 2018, IIM- Ahmedabad enlisted her studio and label as the institute’s feature project and put it up on their
official website, amid other noteworthy alumni and their ventures.
In 2019, She was brought on board North America Fashion Week as Partner and India Operations Head
wherein she single-handedly curated, designed and spearheaded the entire event in Seattle with participating
designers from all over the world. Nidhi is also on the syllabus committee for FTII Pune’s soon to be launched
program, for “Costume Design in Film and TV” and is working on developing course materials for the same.
She has recently also been a speaker at TedX Bocconi, Mumbai for their ‘MISFITS & MAVERICKS’ program in
June 2022
Her eponymous, ethical luxury fashion brand, retails across India’s leading multi-designer stores including
Ensemble, Aza Fashions, Pernia’s Pop Up Shop, Bombaim, Ogaan & more, as well as at key international
destinations via Anthropologie US and UK.
The NY Studio is arguably the only, dedicatedly, 360 degree, specialty costume and accessory exporter from the country apart from being home to an admired ethical fashion label.
nominations, the studio has also exhibited its works internationally and carried out workshops/lectures on
Indian costume design in collaboration with foreign universities, having made its presence felt globally. Nidhi
has been felicitated by the prestigious university of Hawaii, Honolulu, in their event “Bollywood and Beyond”
for her work on “The Buddha” and has been “the artist in residence” for 3 weeks giving out several lectures
across the university. This university boasts of Ex. U.S President Barack Obama as its alumnus.
More recently in September 2019, Nidhi was invited to share her costuming journey at NYU at the department
of Anthropologie, CUNY, Rutgers and Hunter College in New York.
Nidhi has also been invited for several guest lectures at NIFT (Delhi, Mumbai and Patna), Symbiosis (Pune),
IICD (Jaipur) where she has also been an external juror, as well as Sir JJ school of Art, Mumbai.
In December 2018, Nidhi was felicitated as “Distinguished Achiever” by the alumni Association of her alma
mater St. Joseph’s Convent High School, Patna, a 175-year-old pioneering missionary school from Eastern
India.
In 2018, IIM- Ahmedabad enlisted her studio and label as the institute’s feature project and put it up on their
official website, amid other noteworthy alumni and their ventures.
In 2019, She was brought on board North America Fashion Week as Partner and India Operations Head
wherein she single-handedly curated, designed and spearheaded the entire event in Seattle with participating
designers from all over the world. Nidhi is also on the syllabus committee for FTII Pune’s soon to be launched
program, for “Costume Design in Film and TV” and is working on developing course materials for the same.
She has recently also been a speaker at TedX Bocconi, Mumbai for their ‘MISFITS & MAVERICKS’ program in
June 2022
Her eponymous, ethical luxury fashion brand, retails across India’s leading multi-designer stores including
Ensemble, Aza Fashions, Pernia’s Pop Up Shop, Bombaim, Ogaan & more, as well as at key international
destinations via Anthropologie US and UK.
The NY Studio is arguably the only, dedicatedly, 360 degree, specialty costume and accessory exporter from the country apart from being home to an admired ethical fashion label.